Behind the axe statement is the power of marketing this is an analysis of its marketing strategy and how it helps the brand reach its target. The report is on axe deodorant for men it has the following section: 1 introduction and the methodology 2 swot analysis 3 segmentation, targeting and.
Moreover, axe has a vast product line like deodorants and body washes etc whereas old spice do not possess an extensive product line.
Here is the swot analysis of axe which is a brand of unilever, known as lynx in the united kingdom & is a deodorant targeting young male.
A shelf in kaufland supermarket in ceska lipa, the czech republic displays products sold as axe, one of unilever's brands a swot analysis.
Swot analysis 5 6 objectives strengths weaknesses • market leadership • men featured are comparatively • fame for creative.
Deodorants - axe, dove, yardley, rexona, nivea - swot analysis, positioning success and failure, brand personality.